Colour is an element of design that can be used to attract and create an inviting framework within which to deliver e-learning, promote a business, service or event, or sell a product. In addition to setting the tone and feel for the site, colour can also communicate categories or code information and help users easily make connections.
While colour is a great tool to convey information designers need to keep in mind the needs of all users visiting their site and create inclusive designs so that users who may be visually impaired can still access the information that is being conveyed in colour. In addition, the impact of colour on one person may different from the effect it has on someone else.
An extensive article on Colour Theory and how it can be applied to website design can be found on Smashing Magazine’s website. This article, Colour Theory for Designers, Part I: The Meaning of Colour, provides various screenshots of websites using various colours on the colour wheel as its dominant or accent colour. It also features detailed descriptions of each colour and its meaning and can be a useful tool for designers, marketers and event planners. Seeing examples complied together like this helped me to identify which colours and designs I gravitated towards and why.
There are certain colours I tend to use when designing and found that looking at the examples of colour usage that are not traditional for me, helped give an understanding of how it could be used. Perhaps I will expand my palette…..
In addition to colour on the web, colour plays a major role in logo design, branding, and packaging. Colours help to connect with the consumer, build awareness, association and recall as well as influence purchasing decisions. Are the colours you select having the desired impact? The Role of Colour In Marketing, includes two infographics, one which looks at colour and emotions of many well know brands, the other looks at colour and how it affects purchasing. Both are useful guides when developing a brand. The first which I have included below looks at colour choices of various brands – it is interesting to see which brands have selected similar colours to help position themselves in the market and the minds of consumers.
Red, Blue, Purple, Green – Think of the different colours and which brand pops to first? For some a little colour can go a long way.